Sunday, 4 March 2012

Fatal Attraction

I’m a total sucker for a gimmick, and this could be quite a dangerous one at that.



When I saw the promotional adverts for this product, I knew I had to get my hands on it. Growing up with a teenage brother and living with a man means I’ve always been exposed to male hygiene. Lynx has got to be at the top when I think of male products on the market right now, which man hasn’t worn Lynx at some point in their lives?

I must admit my Impulse body sprays never quite carried off the same vibe as that much desired Lynx Effect. A product predominantly targeted at men, strictly off limits to girls, bring out a female-only limited edition version. You know it’s very clever marketing in my opinion, because we all want what we can’t have, and for a brand to have established such a strong following over the years, we now can have a tiny piece of a very male-dominated brand.

The spray itself is notably feminine with a lovely female scent to it, and the vibrant dashes of pink on the classic Lynx bottle are a sure sign it’s a girls only can. God forbid a man actually purchasing this one by mistake!

What a total catch!
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14 comments

  1. You'll have to let us know what 'effect' it has!

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    1. haha yes! Not seen this but will be keeping an eye out for it x

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  2. I have to try this, I know a few girls who use Lynx anyway (oh the rebels), I'd be interested to smell this :)

    www.coffeeandrosesx.blogspot.com
    xx

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  3. Rather you than me Alice - the male version is horrible! The choking cloud of Lynx is usually worse than the BO they're attempting to cover up.

    I'll take your word for it that this smells better - I did briefly go through an impulse phase I admit. Let me know if hunks start falling at your feet though ;-)

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  4. I have to agree with the above! I'm not really a fan of Lynx at all but the adverts always provide amusement! I guess a lot of guys will fall for that sort of thing! xxx

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  5. I really want this [on a side they call Lynx, Axe in the states - its such an odd name]. But i've only ever seen it in the store once and it's been sold out ever since grr.

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  6. At school in the mid 80's Lynx was new and we all had to be seen to be wearing Africa!!!! lol it was also the era of Bros, Boxer shorts and Levi 501's. I am a girl and so were most of my girls school chums funnily enough. We all smelled like boys!!!

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  7. Funky packaging! I bet a few blokes have picked this up by accident. x

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  8. I bought two cans of this in Boots, I love it!

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  9. I have been looking for this in my local supermarket for 2 weeks running when we do the shopping on a Wednesday and they NEVER have it in! I'll be going to Whitby on Tuesday so I'll have a look in Superdrug/Boots and where ever else! I really want to smell it! xxx

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  10. my hubby is still using a few Lynx's products hehehe so THANK YOU for sharing this, i'd better go and find it for myself hahaha i'm curious on what it smells like for girls :)

    x susan

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  11. Oooo if this has got good reviews then I'm gonna have to try it! Love your blog header btw :) x

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  12. I actually really like the advert for this :) Wouldn't it be great if you sprayed and hot men fell at your feet ;) Xxx

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